The choices we make, can determine how well the blog will work. Some are the 'slap & tickle' type, who simply grab a theme, toss it up, add some RSS feeds, and think they are going to be joining the Millionaire Club in the Bahamas.
Boy are those days over.
When you get yourself a blog up and running, it is funny how we forget some of the basics in being a webmaster.
For example, you have the choice to either have the front page of your blog be a static type page, or to have your current posts displayed.
IF you choose the latter, then you have to decide how many posts to display. Some seem to have the opinion that you go with the default of 10, but think about that for a second.
IF you have ten posts showing, add original text content of 300 words, your front page is going to be showing 3000 words along with all the other garbage that goes with a post.
Anyone wonder what G thinks of that?
Sure, Google knows it is a blog, and they seem to adapt to that pretty good, but then let's look at it from the standpoint of the surfer. We are told that a page needs to load quickly (
depending on who you talk to, some say as low as 3 to 5 seconds, while most say average of 10 seconds) So how fast does your page load, with 3000 words of text and several photographs and ads etc? Most blog posts will contain a collage, maybe 4 to 5 pics, a video clip. Multiply that by TEN.
Consider too, how will the surfer feel about all that scrolling downwards? Will it make them want to see more, will it make them search your categories for more, or will it simply be
Oh nothing here, off till the next post.
Then we have the 'excerpt' theme. A solution to having endless post dribble, or a limiting factor in sales? My
Only Sex blog uses an excerpt theme.
Excerpt themes are those that display only a brief description (sometimes with a thumbnail, sometimes just text ) on the front page. So instead of a long post of pictures, video clip, and text, it has a brief outline. Most 'excerpt' type themes will use the text you write in the 'post excerpt' or will simply pull a selected amount of text from the post, if you don't have the excerpt.
The problem some associate with these type of themes, is that it makes the surfer click more, in order to get to the goodies. These 'others' also say that surfers are too lazy to click through, but aren't too lazy to scroll endlessly down and down to read more posts.
So simply tossing up a theme, really isn't what blogging is about. Yes, most will tell you it is the easiest way to get into the adult webmastering business,
but I wonder, is it? I mean there are a myriad of other choices, associated with running a blog, that have to be factored in. So perhaps, the real solution is to learn the
basics of CSS (as most blogs are driven by CSS more than HTML) and some basics in HTML & PHP.
I learnt a long time ago, from people like his nips

, rushing well get you nowhere fast. Taking the time to understand the procedure, is what will make you successful. Well, that isn't quite true, what it does is give you a better shot at being successful. And frankly, that is about the best one can hope for these days.
Now what was that someone posted, about changing your theme with every post?
