unfortunately, I think that's a common problem with most programs - develop a cool tool and then forget to tell the world about it...
Have to wonder why develop the cool tool in the first place - to help with sales? Who's doing your primary selling? Maybe it would be handy to tell your sales people - in this case... webmasters?
Unfortunately, I do know how it goes though... sometimes you do your best to tell everybody what needs to happen and somebody in the middle drops the ball. It's rough keeping track of all the balls you have in the air at times. If only I could find somebody to constantly hold my balls for me...
