Hi dotf

well, now I know what 'dotf' stands for
Where to start... This is the type of site that shows you can get a long ways without really knowing much about site development, HTML, CSS and
SEO. Unfortunately, that's not necessarily a good thing.
From the standpoint of just how the site looks visually, it looks like a whole lot of other toy sites out there which off the top will make it tough to compete. The toys market is pretty competitive. Visually, it's pretty busy to look at. There is so much going on, it's almost difficult to realize that there are some products in the middle.
The navigation is a bit tough to read and the popup subcategories generally have too much text to look at. Clicking to an individual item, there needs to be more text for the SE bots to chew on. You've got just the very basics for the couple descriptions I looked at.
Looking at the code structure, you've got waaaaaaaaaay too many keywords stuffed into a page and all the pages seem to have the same keywords and description. Neither of those will do you any good with the SEs. The closest thing you've got to
SEO is page names matching products and page titles. There are no headings on the pages I looked at and each page really needs it's own set of keywords and a description that is not the same on every page.
I just noticed that when clicking to a product page, there is no consistency between the index page and the product pages. Has similar colors and all, but the navigation went away, so no clue how to get back to the main index. The only navigation I saw took me to a master page of similar products...
Don't mean to be harsh, but directness is needed for a good review. Just need to point out the initial issues that hit me. It looks like you've put a lot of effort into the site, but research needs to come before putting the effort into building the site.
Do a search on "Adult Toys" in G or Bing and take a look at the top results. Take in the structure and how the navigation works. Find out what you like and don't like, then go back and take a look at your site and you'll likely get a feel for where you need to get to.
In the end, there is little substitute for knowing HTML, CSS and understanding
SEO. They take some time though. IMHO, you need to take a step back to do some research and planning, then return to how you want to put it together.
All that said, five

for having the will to post the site and get comments. It's never easy, but it's ALWAYS the best thing to do!
I'm sure others will have some things to say. That's what I've got off the top.
